Student directs music video
But until now, music videos were unexplored territory for Hess. The Towson University senior made the video for rapper Kane Mayfield’s song “Hello!”
Hess made contact with Mayfield through his audio production class.
“My professor was Brandon Lackey, who was a co-owner and producer at Mania Music Group,” Hess said. “I thought it was awesome that he made beats and worked with rappers, so I started coming to the studio and filming their recording sessions, then live shows, and now music videos. Kane was always there and even though he seemed intimidating at first, he is a really cool guy and fun to work with.”
Hess said shooting the film was grueling.
“We shot in New York, D.C., Virginia and Federal Hill,” he said. “The New York trip was the craziest, since we stayed up there all day going from Manhattan, to Brooklyn, to Times Square. That same night, we had to go up to a party where a bunch of famous producers were sampling never-before-heard beats, and we were there until about 3 a.m.”
The video also has a deeper meaning, Hess said.
“I wanted to dedicate this video, and in fact all of my videos, to my cousin Anthony Ranocchia III, who I named my production company [To Tony Productions] after,” Hess said. “He passed away from cystic fibrosis at age 14, when I was 10, and he was my best friend. He is the one who motivates me to keep working hard, because I know if he were alive today, he would be making a difference in the world. That is all he ever wanted to do.”
Though Hess says he could see himself making music videos professionally, it wouldn’t be his dream career.
“It would difficult for me, because to me, video production is an art I take very seriously and I love to tell deep and intricate stories,” said Hess. “It is a tough field to get into and I have worked in nearly every aspect of video production, because in this industry you can’t be picky. You have to take the jobs that are offered, and if right now it is my time to make music videos, I am more than happy to do so.”
“Hello!” is now available on Vimeo and YouTube.
Thanks for the support,